Sublime & AleSmith Brewing Co. to Create Mexican-Style Lager

by: Mike Patti | April 26, 2017

It’s been 25 years since the iconic and legendary release of Sublime’s 40oz to Freedom record and the group will commemorate the 25th anniversary as they release a Mexican-style lager of their own to cheers to as they team with up with AleSmith Brewing Company!

Alesmith is a brewing company that was forged in 1995 as they’ve celebrated their 22 year existence by moving into a new 105,500sqft state-of-the-art brewery featuring a new 85-barrel brewing system that will be plenty enough to house the demand that will soon come from Sublime fans wanting to quench their palette with their own 40oz to Freedom.

When asked how the decision to produce a Mexican-style lager came about, AleSmith owner/CEO, Peter Zien replied, “The band members are all big fans of this style of beer. We wanted to create our thirst-quenching version of a traditional Vienna-style lager (famously brewed by the Mexican breweries) that showcases a grainy, malt-forward sweetness and easy drinkability. Clean and crisp with subdued hop bitterness to balance, makes Sublime Mexican Lager the go-to beer for hot summer days or pre-concert tailgating.”

Sublime manager Dave Kaplan shares: “From our very first meeting this was obviously a perfect fit. Both AleSmith and Sublime are all about staying true to quality and authenticity above all else. Plus, I always could see that classic Sublime ‘Sun’ logo on a beer bottle. We just needed a world-class beer to go inside and we found it with AleSmith.”

“It doesn’t taste like anything else,” says Sublime co-founder Bud Gaugh. “The flavor is great and it has a craft beer flare with a true Mexican lager taste. This is the one!”

“Being a beer lover, I’m so proud to partner with an elite world-class brewery like AleSmith and I know Sublime fans will absolutely love it!,” added Troy Holmes, widow of Bradley Nowell. “Like Bradley sang, ‘That 2nd beer was such a turn on.'”

The Sublime Mexican Lager will find a permanent home in stores across AleSmith’s nation-wide distribution channels with a June 2017 release, coinciding with the official 25th anniversary of 40oz to Freedom.

Of course we’ll have more information and a Review of the beer as soon as it’s made available to us. I imagine we’ll put the needle on the newly re-issued 40oz to Freedom vinyl before we start guzzling — Stay tuned!