Jamaican music don YAADCORE has shared arresting new visuals for “Ghetto Youths”, the latest single from his freshly-issued debut album, Reggaeland. UK-based Viper Magazine premiered the video HERE.
The “Ghetto Youths” video highlights the epidemic of gun violence in Jamaica through the eyes of two youths who go from play-fighting with toys in the streets as small children, to fighting over the same turf with real guns as young men.
Pete Beng (Busy Signal, Chronic Law) directed the video, which was filmed in Kingston, Jamaica’s Standpipe community with an all-amateur cast of local residents.
“The aim is to get the youths to put down the guns and show that politicians are really some of the main contributors to violence in Jamaica,” YAADCORE says.
Reggaeland, which was released on March 18, is available on all digital streaming platforms through YAADCORE’s 12 Yaad Records and Delicious Vinyl Island, the new Caribbean music imprint from iconic L.A. indie label Delicious Vinyl.
The album, which features appearances from Richie Spice, Jah9, I-Wayne, Pressure Busspipe and the late Lee “Scratch” Perry, heralds the DJ-turned-artist’s arrival as a major new voice on Jamaica’s reggae scene after a decade as one of its pivotal behind-the-scenes figures.
“Ghetto Youths” was produced by Horace “Yellow Drums” Ellis.
ABOUT YAADCORE
YAADCORE first emerged a decade ago as the essential DJ, or selector, of Jamaica’s reggae revival scene, a status that earned him recognition in outlets from Vice to Vogue. After helping carry the movement worldwide as the DJ for Protoje and co-founder of multinational reggae party Dubwise Jamaica, he turned his attention to his own music, revealing his direction and sound with 2019’s “Ready Now,” and joining with Delicious Vinyl Island, the new Caribbean music imprint from iconic L.A. rap label Delicious Vinyl.
A veritable ganja icon, YAADCORE hosts Jamaica’s first weed strain review series, “Spliff A Light Spliff,” for Kingston dispensary Itopia Life, and has collaborated with U.S-based cannabis lifestyle brands Leafly and Blazy Susan, as well as with skate/streetwear brand Diamond Supply Co, with whom he is partnering on an upcoming Reggaeland merch line.
Related Links:
YAADCORE Website
@YAADCORE
YAADCORE Facebook
Article By: Kailee Maguire
