Our friend Tanya Moore at Moore Creative Entertainment Group reached out to further introduce us to Jovi Rockwell, referred to as the Rebel Love Goddess of Reggae, with her new song “Mash Me Up” featuring Jesse Royal. Grab the track on the homepage for FREE and read more about Jovi Rockwell here…
You can download Jovi Rockwell’s new track, “Mash Me Up,” (feat. Jesse Royal), for FREE on our home page under the MP3 Leak of the Week on the right hand column! This Download will only be available until Saturday, July 30th, 2016.
Jovi Rockwell – “Mash Me Up” (feat. Jesse Royal) – Download HERE (on The Pier homepage)
Jovi Rockwell’s “Mash Me Up” Background:
Released through Delicious Vinyl, “Mash Me Up” is a collaborative single produced through Natural High Music that includes a remix by Prince Fatty in addition to a dub mix by The Scientist. The new track comes ahead of what’s expected to be a new album by Jovi, titled Revenge Of The Ganja Girl,” with an expected fall time release, also produced by Prince Fatty.
Jovi’s collaborator on “Mash Me Up,” Jesse Royal; is, as the press release reads, an up-and-coming reggae artist and is a part of the Reggae Revival movement which include such artists as Chronixx, Keznamdi and Protoje, revitalizing the roots reggae genre.
Stay tuned for more information on Jovi Rockwell as this is just the beginning of The Pier’s coverage of this talented artist. We look to interview the artist and dive a bit more into her catalog and hopefully a glimpse into her upcoming album to further share.
Jovi Rockwell Background:
Jovi Rockwell’s been called too original her whole career. From her early days on Jamaica’s dancehall circuit to her recent single with Major Lazer — yes, “Too Original” — she’s always marched to her own beat. Those who prefer music served in a box might not always get it, but her mixture of Caribbean swagger and California cool has earned her a cult following and the admiration of collaborators including Shaggy, Major Lazer, Buju Banton, Bruno Mars, Lil Wayne, Snoop, Mr. Vegas and DJ Quik. Currently, Jovi Rockwell is climbing the charts as the featured artist on the new hit single from Shaggy, “I Got You.”
Born into a musical family in the capital city of reggae, Kingston, Jamaica, Jovi got her start writing lyrics for fun in grade school and even joined a rap group. She soon became an active presence on Kingston’s dancehall scene, recording backup vocals for Beenie Man, freestyling on mixtapes from Sean Paul’s Dutty Cup crew, and cutting her own tracks with top Jamaican producers Dave Kelly and Donovan “Don Corleon” Bennett.
Developing her “Rebel Love Goddess” personality — a bad gal reggae artist with a rock-and-roll outlook — Jovi carved out her own lane with the boundary-defying “Rizzla,” and connected with dancehall star Mr. Vegas for “You’re Gonna Need Me” and “Can’t Stop Now,” throwbacks to Jamaica’s rocksteady era that highlighted her range as a vocalist. “Can’t Stop Now” was also featured on Major Lazer’s debut album, Guns Don’t Kill People, Lazers Do, the first of several collaborations with Diplo. They connected again on “La La La,” a track originally made by Jovi and later re-recorded by Snoop Lion as the first single from his reggae project, Reincarnated.
For her latest act, Jovi’s become a full-fledged musician. Adding guitar, bass and piano to her repertoire, she’s formed her own band, and started arranging her own songs. Now, she’s set to finally drop her first official project as an artist, featuring production from Jamaica’s Natural High, Reo from the Soundkillers, Prince Fatty, and Jovi herself. Her musical transformation complete, she’s taking her show on the road. Expect to see her in a town near you.
Huge thanks again to Jovi Rockwell for allowing us to share “Mash Me Up” feat. Jesse Royal to post up for FREE download. Free music is a privilege that we’re grateful for and we appreciate the work these artists do! Please feel free to download this song for FREE and spread the awareness to your friends!
Enjoy the FREE track on the homepage!
Article By: Mike Patti
Watch: Shaggy – “I Got You” (feat. Jovi Rockwell)