There is a particular kind of optimism that runs through the modern reggae rock circuit, and Flying, the debut album from Beach Fly, taps directly into it. Led by 21 year old John DeMari, Beach Fly’s first full length release arrives via Ineffable Records, positioning the project firmly inside a scene built on movement, collaboration, and the road.
Flying plays like a snapshot of a band in motion. The album features contributions from Surfer Girl, who also served as executive producer, alongside guest appearances from Tropidelic, The Expendables, and Claire Wright. Rather than sounding like a playlist grab bag, the record holds together around a breezy, melodic core that leans into reggae rhythms without sanding off the pop instincts that make the songs stick.
The release follows a relentless stretch of touring that has quietly built Beach Fly’s profile the old fashioned way. Over the past year, the project has shared stages with Ballyhoo!, ROME, and Sensamotion, recently wrapped a run with Badfish, and is set to hit the road next with Kash’d Out. It is a tour history that mirrors the album itself, rooted in community and constant forward motion.
For Ineffable Records, Flying continues a long running commitment to developing young artists within the reggae and alternative crossover space. For Beach Fly, it is a clear statement of intent. This is not a side project or a one off release. It is the sound of a band learning how to move together, trusting the lift, and seeing how far it can go.
