Common Kings have released their music video for “Hideaway”, from the group’s recently released sophomore album ‘CELEBRATION’ on Island Empire/Mensch House Records.
“Hideaway” is a contagious hit highlighting lead singer JR King’s signature silky smooth falsetto range against an island rhythm as seductive as a lazy ocean breeze. “He’s a master impersonator,” says band guitarist Mata. “He can sing like anyone from Luther Vandross and Prince to Axl Rose and Mick Jagger.” “Hideaway” gives the band’s avid reggae fanbase a solid nod.
The new album ‘CELEBRATION’ highlights Common Kings’ seductive island rhythms and pop-infused choruses. JR comments, “Our take on reggae is more feel-good, fun and loving, relaxed in that Hawaiian way,” he continues, “We’re not a political band.”
Reflecting on the new album JR says, “It’s a culmination of our careers, jamming 20 years, raising families, living life and making music, all of it coming together and being able to share that with the world.”
Music is the common bond for the Pacific Islanders including Samoan-born Hawaiian lead singer Sasualei “JR. King” Maliga and Hawaii-raised Samoan guitarist Taumata “Mata” Grey; Fiji-born bassist Ivan “Uncle Lui” Kirimaua, and L.A.-born Tongan drummer Jerome “Big Rome” Taito. Together they have transcended their 2011 Polynesian reggae beginnings to achieve pop crossover success.
‘CELEBRATION’ is just that for Common Kings…a way to toast more than a decade of musical excellence and have a really good time doing it.