Jason Cruz and Howl Sign With Liars Club Records & Release Cover of Leonard Cohen’s “Avalanche”
Liars Club, the new label formed by Amigo the Devil and indie powerhouse Regime Music Group, is proud to welcome Strung Out vocalist Jason Cruz to the roster with his outlaw folk project Jason Cruz and Howl. Today, a dark and cinematic music video for Leonard Cohen’s “Avalanche,” was release, which is the first release under the new label deal.
WATCH “AVALANCHE” ONLINE BELOW.
“Liars Club is the perfect home for this project,” commented Jason Cruz. “I am very grateful this music has found its home to grow. There were never really any boundaries with Howl. Its sole existence depends on absolute freedom and the ability to shift and sway depending on the mood.”
Jason Cruz and Howl shine like a headlight through the shadow of the valley of death and rock and roll. Jason Cruz of seminal punk outfit Strung Out leads the project. The sound of Howl is decidedly darker than that of a ‘punk guy gone acoustic’. Significantly, the band is rooted in Americana and dark psychedelic Howl flickers like late-night television noir, high on mescaline and American promises.
Straying from punk expectations, Howl also creates an almost cinematic tone with their songs.
Painting with words, melodies, swagger, and melancholy, they give listeners a masterclass on storytelling. The songs drift through the air like cigarette smoke and old country radio. Cruz’s wolf pack consists of rhythm section Kris Comeaux on drums (Red Jumpsuit Apparatus, The Darlings), Jason Nielson on bass (Above the Noise), and Chad Kulengosly on guitars (I Am Ghost, Above the Noise).
Then, Jason Cruz and Howl emerged on the scene with their debut 4-track Loungecore EP. Mixed by Cameron Webb, he channeled a decidedly spooky sound on tracks like ‘Blue Jesus’ and ‘When They Finally Get Me’. The band then immediately hit the studio to record their debut full-length album Good Man’s Ruin with producer Buddy Darling. This record took a more straightforward rock n’ roll approach. Good Man’s Ruin took listeners on a trip through the Mexican badlands with the loneliness found at the bottom of a glass riding shotgun.
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Article by James Wright