The music video for Dinero by Lila Iké is off her debut 7-track EP The ExPerience. The EP dropped in May 2020 and released on RCA Records. Its release is in conjunction with Protoje’s label and artist management company In.Digg.Nation Collective facilitated through Six Course Records.
ExPerience touches on profound real life experiences plaguing Lila Iké’s own community. It highlights her unique ability to bring poetic justice to light with topics ranging from child molestation on “Batty Rider Shorts,” street justice on the remix of “Thy Will” feat. Skillibeng, and crime and gun violence on “Wanted”. With ExPerience Lila Iké brings these relatable topics to the global stage. By doing so she gives a voice to those that live through and endures the fallout of similar stories.
Since the new EP, Lika Iké has seen a meteoric rise and is one of Jamaica’s most powerful voices right now. She was the musical guest on A Late Show #PlayatHome with Stephen Colbert with Protoje. And most recently delivered a powerful NPR Tiny Desk At Home.
Today we present the newest Lila Iké music video Dinero
In the video, we see Lila Iké dancehall anthem hype up her supporters as the video takes the viewer through the visual landscape of inner-city Kingston. As she is basking in a swimming pool, she acknowledges the hard work it takes to achieve success.
“Dinero is a fun, uplifting song with a more dancehall direction. I want this song to mostly entertain people as I show another side of myself and my capabilities musically. For me it’s a continuation of my story picking up from ‘Where I’m Coming From.’ I hope it encourages people to work hard for what they want, step confidently in their dreams and aspirations and enjoy the fruits of their labor. This is something I struggle with myself sometimes, but I think that mindset is important,” states Lila Iké.
“Dinero” was produced by Sean Alaric. Lila flows with bravado and grace, commanding the frenetic energy of Kingston’s streets in this accompanying Samo-directed visual. Watch the new video below:
By Mercedes Romana