George Jimenez is a staple in the southern California music scene rooted in the beaches of San Diego dating back to the 1990’s. He has been family and a devout ambassador for the SRH brand since its inception in 1992. When Kevin Zinger and Ryan White founded SRH in the 90’s, there were a cast of characters that worked alongside Zinger and Ryan to cultivate the SRH brand into what it has become 30+ years later. George is one of those characters.
George underwent a heart transplant at UCSD Medical Center in February of 2021. This was a very unexpected event for George with obvious financial implications no person would ever want to face. The Southern California music and action sports community immediately stood tall for George, donating to his GoFundMe campaign, while participating in numerous fund raising efforts including a bicycle ride-out around Mission Beach, and a music benefit held at The Holding Company (THC) in Ocean Beach, George’s current hometown.
The second annual music benefit for George titled, THE BRAVEHEART BENEFIT will take place over Thanksgiving weekend on November 26th to be held again at THC in Ocean Beach. The line-up includes Kyle McDonald from Slightly Stoopid doing an acoustic set, world renowned hip-hop veteran Madchild rhyming with local MC Obnoxious to celebrate their recent album release, South Bay MC Chucky Chuck who is most recently known for blasting a fog machine converted to blow Cannabis smoke into the crowd at Kushstock, with local young rockers Playing On The Freeway opening up the evening. There will be an enormous amount of raffles going on throughout the night with items from inside and outside of the music industry including prized artwork from world famous artists Risk and Taz. Playboy playmates Charis B. and Shauna Sand will be hosting the event. In addition to SRH being the main sponsor of the event, other sponsors include R3M3DY GARD3NS, The Medicine Woman, Hodads OB, Bubba’s Barber Shop, Indian Motorcycles, Fight Circus, Live To Blaze, Tilestone Concepts, Tilted Stick Bar and Grill, South Coast Surf, Regeneration Church OB, and OB Meat Company.
THC is a small intimate venue with a 400 capacity limit. The main downstairs venue is sold out through THC venue ticketing online; however, George has recently made a limited amount of tickets available for those reading this article that were unable to purchase when tickets went on sale and sold out in 18 hours two weeks ago. Tickets are $25.00. DM George on Instragram @george_colette_sara for ticket availability. There are still tickets available for the upstairs part of the venue at the THC website for $20.00. Video from the concert downstairs will be fed through video monitors for those in the upstairs portion of the venue.
I first met George in person in 2014 in Santa Ana California during the SRH Fest where Unwritten Law, Perro Bravo, Madchild, Johnny Richter, and others played at the former Galaxy Theater now branded The Observatory OC. I had flown my airplane from Yuma, Arizona where I was living at the time to film the show by invitation of Zinger. My buddy Eloy met me at The Marriott Courtyard after getting out of the water in HB. As we got into the elevator at the hotel, George and his friend were in the elevator as well as they were also staying at the same hotel. I was wearing an SRH tee. Eloy had just finished burning a fat one. The bud smell permeated throughout the elevator with George commenting, “Hmm, you all must be here for the SRH Fest.” George remains a dear friend. I hope to see as many people as possible on Saturday November the 26th at THC in OB.
SRH officially launched in 1992 with Kevin Zinger and Ryan White promoting the fast evolving 90’s Southern California punk rock/rock and roll music scene in venues primarily in and around the San Diego area; with Los Angeles based venues soon to follow. This included putting shows together with Sublime, Pennywise, 311, Blink 182, The Vandals, Agent Orange, Strung Out, Sprung Monkey, Unwritten Law, Korn, NOFX, Phunk Junkeez, Kottonmouth Kings, Too Rude and the list goes on and on. Kevin Zinger has continued his entrepreneurial endeavors within the music scene 30+ years later growing his artist roster within Regime Music Group where his team manages, promotes, and provides publicity for many world recognized recording artists including Everlast, Lettuce, Common Kings, Passafire, Eli-Mac, The Kaleidoscope Kid, Long Beach Dub-All Stars, Judith Hill, Amigo The Devil, and MGMT.
SRH is a lifestyle movement centered around surfing/the beach, rock and roll, punk rock, and hip-hop music, freestyle motocross, and all other action sports. The SRH Spade is a world recognized and respected brand.
Enjoy these clips of Big B, Madchild, and King Klick (Johnny Richter/Chucky Chuck/Obnoxious) from the first benefit held for George last year at The Holding Company (THC) in OB:
Article by Joe Gamez
