Santa Cruz, CA’s very own Reggae-Rock outfit THRIVE is gearing up to release their forthcoming album Relentless on May 7th 2013. With anticipation building for the release, THRIVE dropped a new single featuring lead singer & guitarist, Eric Rachmany, of Rebelution titled, “Just Fine”.
“Just Fine,” is a hard-hitting reggae track that was produced by Lewis Richards of 17th Street Recording Studio in Costa Mesa, CA. Producer Lew Richards described the song as “…really tight and new, the drums are more of a modern programmed vibe, there’s some cool ear candy, but very simple sounding. The vocals sound great as Aaron Borowitz and Eric Rachmany blend really well together.”
The song was released on January 29th, 2013 and with a sneak peak at how the song came together, Thrive’s lead singer and guitarist, Aaron Borowitz told The Pier “On New Years 2012 during a show we played together in Reno, Nevada, I asked Eric if he might be interested in working with me on a song. I sent an idea for the song with the chorus and a verse and we just went from there.”
Aaron Borowitz continued on, explaining ‘Just Fine’ is a song about working together. Something that is important for the strongest outcome of any goal. We shot ideas back and forth via email and phone calls due to both of our busy schedules. The outcome is what you hear on the track and we hope you enjoy it as much as we do.”
Thrive will be touring regionally in support of the single and in anticipation for the release of “Relentless” , which will be the band’s junior release following 2010’s “Gratitude Attitude”, which debuted #4 on the iTunes Reggae Charts at the time of its release.
Upcoming Tour Dates:
Jan 31 @ Mountain Charley’s-Los Gatos, Calif.
Feb 14 @ The Catalyst (Atrium)-Santa Cruz, Calif. W/ Natural Vibrations
Feb 15 @ Last Day Saloon- Santa Rosa, Calif. W/Natural Vibrations
Feb 16 @ Maxwell’s Eatery- Redding, Calif.
Feb 17 @ El Rey Theatre- Chico, Calif. W/ The Green
Article By: Mike Patti
Listen to Thrive’s New Single “Just Fine” featuring Eric Rachmany of Rebelution