There’s an easy confidence running through “Why Not”, the new single from Beach Fly, that feels earned rather than rushed. Led by 21-year-old songwriter John DeMari, the project has quietly carved out a lane built on sunlit melodies, reggae-informed rhythms, and the kind of hooks that feel tailor-made for open roads and long afternoons.
Serving as the final single ahead of Beach Fly’s upcoming album Flying—due February 13 via Ineffable Records—“Why Not” leans into feel-good momentum without slipping into background music. It’s light on its feet but intentional, pairing breezy grooves with a subtle sense of reflection, as if capturing that moment when optimism and uncertainty briefly coexist.
The full Flying album expands that palette with a collaborative spirit, featuring appearances from Surfer Girl, Tropidelic, The Expendables, and Claire Wright. That communal energy mirrors Beach Fly’s real-world trajectory: nonstop touring, recent runs alongside Ballyhoo!, ROME, and Sensamotion, and a packed road schedule ahead.
January sees Beach Fly hitting the road with Badfish, followed by dates supporting Kash’d Out—placing “Why Not” squarely in motion as both a closing chapter and a starting line.
