Demrick and Scoop DeVille are adding another chapter to a creative partnership that stretches back well over a decade with “Slow Down,” their new single featuring Travie McCoy. Released August 7 through Ineffable Records, the track trades the aggression often associated with West Coast rap for something deliberately more relaxed, bringing together Demrick’s conversational lyricism, Scoop DeVille’s production instincts and McCoy’s unmistakable melodic presence.
“Slow Down” is built around the chemistry between artists who understand how to move between hip-hop and melody without losing the identity of either. Demrick provides the grounded West Coast perspective, while Scoop takes a more visible role than listeners who know him primarily as a producer may expect
Travie McCoy gives the song its third dimension. Best known as the frontman of Gym Class Heroes, McCoy built his career at the intersection of hip-hop, alternative rock and pop long before that combination became commonplace. Gym Class Heroes’ “Cupid’s Chokehold” became a massive crossover hit, while McCoy’s solo single “Billionaire” featuring Bruno Mars expanded his reach even further. “Cupid’s Chokehold” has earned multi-platinum certification, while “Billionaire” was certified four-times platinum in the United States.
That background makes McCoy a particularly natural addition to “Slow Down.” He has spent much of his career turning rap songs into melodic crossover records without smoothing away their personality, and his appearance gives Demrick and Scoop another route into the laid-back atmosphere at the heart of the single.
For Scoop DeVille, the song also arrives with the weight of one of modern West Coast hip-hop’s most recognizable production catalogs behind it. His credits include Kendrick Lamar and Drake’s “Poetic Justice,” Kendrick Lamar and Dr. Dre’s “The Recipe,” Fat Joe and Jeezy’s “(Ha Ha) Slow Down,” Snoop Dogg’s “I Wanna Rock” and numerous other records across hip-hop. His contributions to Kendrick Lamar’s good kid, m.A.A.d city also earned him Grammy nominations connected to the album.
There is also a fitting bit of history in the title. Scoop produced Fat Joe and Jeezy’s “(Ha Ha) Slow Down” more than 15 years ago. The shared title creates an interesting connection to an earlier stage of Scoop’s production career as he continues moving between the studio and the microphone.
Demrick and Scoop’s relationship is nearly as important to understanding the song as either artist’s individual resume. Their work together dates back to projects including Neva LOOK Back! and 2015’s Loud Pack: Extracts, establishing a partnership in which Scoop’s production and Demrick’s writing repeatedly meet around a distinctly Southern California sensibility.
That relationship has been especially visible again in 2026. Recent Demrick and Scoop DeVille releases include “Southern California” with Xzibit and “I Got What You Like” with DEV, with “Slow Down” extending a run that increasingly feels like a renewed creative campaign rather than a one-off reunion.
Demrick has simultaneously been active with Serial Killers, the hip-hop supergroup he shares with Xzibit and Cypress Hill’s B-Real. The trio released This Thing of Ours on April 10 through Ineffable Records, their first full-length Serial Killers project since Summer of Sam in 2020. The new album runs 11 tracks and 35 minutes and includes “By Any Means,” “Call the Cops” and the title track. Scoop DeVille was deeply involved in the project, continuing the creative connection between all four artists that has stretched across years of West Coast collaborations.
The Serial Killers connection also helps explain why Demrick and Scoop sound so comfortable together. There is very little sense of two artists learning how to occupy the same record. Their shared history allows “Slow Down” to do exactly what its title suggests. Nothing needs to be forced.
McCoy’s career has always existed slightly outside traditional rap categories, from the live-band foundation of Gym Class Heroes to the pop and reggae elements that appeared throughout his solo work. Placed next to Demrick and Scoop, that flexibility becomes an asset.
Scoop has produced some of the most recognizable rap records of his generation. Demrick has spent years working alongside some of the West Coast’s most established voices. McCoy has already taken rap-rock and alternative hip-hop into the Top 10. “Slow Down” gives all three a chance to loosen the formula.
At a time when Demrick and Scoop DeVille are clearly in the middle of another productive stretch together, the single also demonstrates how wide that partnership can become. “Southern California” leaned into their regional roots. “I Got What You Like” brought DEV into the picture. With “Slow Down,” Travie McCoy helps turn their West Coast foundation toward something warmer, melodic and intentionally unhurried.
“Slow Down” by Demrick and Scoop DeVille featuring Travie McCoy is out now through Ineffable Records.
